Stockholm, Dec. 8(ChinaEuropeDialogue)–ThiS Less-is-more Group AB (THiS Group) has previously signed a letter of intent with Enlund Nutrition AB regarding the acquisition of all of its shares.

Today ThiS Group has announced that it has entered into an acquisition agreement with the owners of Enlund Nutrition AB and acuired all of its shares in the company. Thus, Enlund Nutrition AB becomes a subsidiary of THiS Group’s health group.

The purchase value amounts to a total of SEK 8 million and is paid through newly issued shares in THiS Group at a price of 8 kronor per share.

The company is active in health supplements under the Mucopen brand, which is a brand with sea buckthorn oil.

The company’s goal is to reach net sales of SEK 15 million in 2022 and for 2023 th goal is SEK 30 million.

“By becoming part of THiS Group, our opportunities to scale up our sales further increase significantly. We have previously sold vegetable capsules with sea buckthorn oil. Through THiS Group, we have the opportunity to develop the brand to apply to more products with sea buckthorn oil, which we can spread in Europe and Asia. We want to increase knowledge and awareness of the super berry and Mucopen. Mucopen is a dietary supplement, which is sold in health care stores and by therapist”, said Katarina Enlund, CEO of Enlund Nutrition AB.

“The acquisition of Enlund Nutrition AB is another piece of the puzzle for THiS Group in becoming a leading overall supplier of innovative helath products and services. The deal fits perfectly strategically for THiS Group,where our goal is to acquire strong companies in health with high organic growth and significant synergy effect for THiS Group. “ says Lucy Dahlgren, CEO of THiS Group AB.

“Katarina Enlund and her team are fantastic entrepreneurs with extensive knowledge in nutrition. Together we gain access to an attractive business network, where Enlund has already many customers who are suitable target groups for THiS Group. We see many synergy effects with the acquisition and will initiate new product development projects and streamline the value chain and scalability in purchasing processes for increased profitability. It is with great pleasure that we welcome Enlund to THiS Group,”  Dahlgren continues to say.

Enlund Nutrition AB will change its name to THiS Enlund Nutrition AB and will become part of the group from the beginning of 2022.

Lucy Dahlgren, CEO of THiS Group AB,,

Jacob Svensson, IR manager THiS Group AB,

Inger Söderholm, PR Manager THiS Group AB,

THiS Less-is-more Group AB is building a company group with a focus on health and a healthy lifestyle. These companies share the need for centralized digitization, distribution and commercialization of products and services, and through sustainable business will contribute to reducing the incidence of obesity, type 2 diabetes, cardiovascular disease and other public diseases.

By Chinaeuropenet

Xuefei Chen Axelsson is an independent media person. She has been a journalist for 30 years. She studied English, International politics, and sustainable development. She has been to Zimbabwe, Mozambique, Namibia and South Africa, Australia, New Zealand and America, Canada, France, Germany, Spain and all the nordic countries including Sweden, Finland, Denmark, Norway, Iceland and Britain. She is good at talking with all kinds of people and exchange ideas and serves as a bridge between China and the world.

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