The Entrepreneur who challenged the sugar industry -challenges the entire health industry, voiced by Xuefei Chen Axelsson

By Xuefei Chen Axelsson

Stockholm, Oct. 28(ChinaEuropeDialogue-CED) – Swedish-Chinese entrepreneur Lucy Dahlgren is now starting ThiS-Less-is-more Group, a complete digital solution for the health industry.

She previously founded Bayn Group(now Humble Group AB) and ran it for a decade. Now she is ready for new challenges by expanding the ThiS- Less-is-more Group in Europe and Asia.

With a complete digital solution for the health industry, ThiS Group AB challenges the entire traditional health industry with a global cloud platform for health and lifestyle.  The ThiS Less-is-More Group AB creates new international market channels for small and medium-sized companies in health and lifestyle.  The goal is to help consumers find healthy quality products more easily.

“I like to develop the health concept further, after Bayn Group, which focused on sugar reduction. Lifestyle diseases such as obesity, cardiovascular disease are a major social problem in the world, which must be solved. THiS Group AB will work with small and medium-sized companies that focus on the consumer’s needs for health and lifestyle with a sustainable solution. We like to help entrepreneurs in health and lifestyle to develop and grow internationally”, said Dahlgren, CEO and Project Manager of THiS Group AB.

Dahlgren said her group develops the entire health chain of products and lifestyles, digitally, in Europe and Asia. With high competence within the company, a large network and good market prospects, her group is ready to create a strong business alliance of small and medium-sized companies in the health and lifestyle industry.

She said that THiS referring to The Health Innovation System, has a global cloud platform for communication and e-commerce space. The group of companies has formed a complete solution for the health industry and developed international market channels, common e-commerce sites and business systems.

THiS has already a number of partners in Europe and Asia which will be an important piece of the puzzle for international expansion. A number of innovative companies in Sweden and Asia have also shown great interest in being part of THiS Group AB.

“Smaller innovative companies in the health industry often neglect great business opportunities in Sweden and internationally due to the lack of financial stability. It is the rule rather than the exception that larger multinational players take over the market.” said Dahlgren, a social entrepreneur who was appointed as ambassador for women’s entrepreneurship by Maud Olofsson, former Minister for Enterprises.

Through a common platform for sustainable health and lifestyle, companies can continue to focus on their own businesses, innovative ideas and intellectual capital,  said Dahlgren.

The requirements for transparency and sustainability are increasing and require climate-smart solutions throughout the production and supply chain. Manufacturers and suppliers need to get secure information about the origin and content of their products to inform retailers and consumers. Small and medium-sized enterprises often lack the financial capacity and ability to benefit from their knowledge in international emerging markets.

In 2018, Dahlgren and her  Bayn Group were awarded the EU Commission’s Seal of Excellence for the development of a global cloud platform with innovative business models for sugar reduction.

Together with co-founder Björn Fjellsäter, Chairman of THiS Community Cooperative and board member of the group Arvid Karsvall, Dahlgren explored market opportunities in Europe and Asia to develop an integrated business model.

“Our goal is to help companies increase their sales and consumers find healthier products more easily.  Investors will receive a return on their invested capital in the group. Meanwhile, the innovative ideas and intellectual capital of small and medium-sized healthcare companies are protected and capitalized through the group. ” said Dahlgren, “And their opportunities for expansion in Sweden and internationally are increasing. “

As an entrepreneur, Dahlgren knew how hard it is to realize ideas without sufficient capital and without losing their own independence, commitment and influence on how the business develops in the future.

THiS has a common focus on health innovation and created a new holistic distribution and marketing system that coordinates the companies’ own intranet, e-commerce and communication via two web portals, and while the organization’s website is

Since its establishment in 2018, the group has been granted funding by the Swedish innovation authority and signed agreements with world leading food and IT companies to distribute and communicate health products for customers and partners in a new way.

By acquiring companies that create strong synergy effects in health and lifestyle, THiS establishes a profitable group that creates long-term shareholder value. Dahlgren has done this before and knows what it takes for investors to get a return on their capital.  She is proud that her group is promoting a growing culture in health, innovation and finantial return.

By Chinaeuropenet

Xuefei Chen Axelsson is an independent media person. She has been a journalist for 30 years. She studied English, International politics, and sustainable development. She has been to Zimbabwe, Mozambique, Namibia and South Africa, Australia, New Zealand and America, Canada, France, Germany, Spain and all the nordic countries including Sweden, Finland, Denmark, Norway, Iceland and Britain. She is good at talking with all kinds of people and exchange ideas and serves as a bridge between China and the world.

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